We align our ingredient philosophy with the information within this link.

Real Fruit

Most national dietary guidelines encourage eating 2 servings of fruit per day and we help you get one step closer to that goal. Fruit+protein+oats are a power-trio and a perfect kickstart to your day. We use zero-calorie natural sweeteners such as stevia and monk fruit, not sugar, to make the final product even more palatable.

Milk Protein (Isolate; not Concentrate)

We use Milk Protein for a variety of reasons:

  1. Milk Protein is a complete protein. What this means is that it contains all of the essential amino acids your body requires, while incomplete proteins only contain some essential amino acids.
  2. Milk Protein is a combination of casein and whey in a ratio that is found in its natural state. Casein is a slow digesting protein while whey is a fast digesting protein. Research has shown that a combination of slow and fast digesting proteins is better utilized by the body than one or the other by itself. (click here to read more)
  3. This combination of casein and whey gives the oats a nice texture, whereas casein alone is too thick and whey alone is too watery. 
  4. Our Milk Protein is an isolate, not a concentrate. Milk Protein Isolate goes one step further than Milk Protein Concentrate. Milk Protein Isolate is more premium as it undergoes a gentle filtration step that removes as much lactose (sugar) and fat as possible, giving us more of what we want. Protein. This extra filtration step "isolates" the protein. 

Stevia and Monk Fruit

Stevia and Monk Fruit are natural extracts of an herb and a rare fruit, respectively.

Stevia and Monk Fruit are high-intensity sweeteners with zero calories.

We use both because each provide different types of sweetness. We worked hard to find a precise balance that provides a delightful taste!

Since stevia leaf extract and monk fruit extract are both high-intensity sweeteners, only extremely small quantities of each are required to provide sweetness similar to sugar.                                                                                                              


Coconut Oil

Consuming coconut oil could be one of the easiest ways to add beneficial saturated fats and medium chain triglycerides to your diet. This oil helps to give our flavors their authentic textures and make them nice and creamy with just the addition of water.


Our Oats

In the development of Ideal Oats, we quickly discovered that not all oats are created equally. Different oats each have their own unique journey from farm to package, and therefore they have unique taste and texture qualities. We tested every oat under the sun to find you one that tastes the best, hydrates as quickly as possible, and does not include anything unnecessary in its production process. Our oats are never irradiated, free of chemical pesticides, with no artificial preservatives. 
  • We do not use quick oats or instant oats, yet you'll notice that our old fashioned rolled oats soften very quickly with just the addition of hot water. 
  • We include an even 1/2 cup of oats (dry) in every serving because this is a standard serving of oats. It is also very satiating, particularly when combined with protein. 1/2 cup of oats is an amount many nutrition experts recommend in their meal plans at one sitting, so this makes it easier to track your diet. 2 servings of Ideal Oats would provide one cup of dry oats, and so on.
  • We use only 100% Certified Gluten Free rolled oats.


    Erythritol is found naturally in a variety of fruits such as grapes, melons, pears and even mushrooms. Erythritol is a natural sweetener that looks and tastes like sugar, yet has almost no calories. Erythritol is produced through a natural process of fermentation. A number of foods have gone through a fermentation stage on their road to deliciousness. Examples of fermented foods are bread, yogurt, cheese, wine, and soy sauce. Erythritol is used as a bulking agent to even out to the high intensity sweetness of the stevia and monk fruit that we use. Unlike sugar, Erythritol does not promote tooth decay. Erythritol has not been found to affect blood sugar or insulin levels and has a zero glycemic index. Our Erythritol is Non GMO.


    Soluble Corn Fiber 

    Soluble corn fiber is a prebiotic dietary fiber. The coconut oil and this fiber add healthy fat and additional fiber on top of the fiber from the oats. It is soluble, meaning it dissolves in water.


    Natural Flavors

    Like pepper, salt or any other spice that would be used to heighten the taste of food, natural flavors are used to bring out the best in Ideal Oats®.

    Sunflower Lecithin

    Oil and water don’t mix and sunflower lecithin is an emulsifier to help the coconut oil disperse once water is added. Soy lecithin is way more popular because it is less expensive, but we use the sunflower kind because we choose to exclude soy anything from our products to assist those with soy allergies and/or soy sensitivities.